Sunday, September 25, 2011

Resume

JESSICA KUMANOVSKI

3 Cadigan Place

Dapto Heights

NSW 2530

Ph: 42622756

M: 0432330133 E: jessicakumanovski@hotmail.com

WORK

David Jones Wollongong November 2010 – January 2011

· Christmas Casual Sales Assistant:

- Natio Promotional Consultant

- Selling Products

- Serving and Helping Customers

- Cash Handling

- Restocking and Tidying Shelves

Global Pictures Video Production 2010 - Present

· Script Writing and Editing

· Short Film “Storm in a Teacup” Lead Actress

Spotlight Wollongong January 2008 – Present

  • Retail Service:

- Selling Products

- Serving and Helping Customers

- Cash Handling

- Restocking and Tidying Shelves

- Window Dressing including creating garments and displays

- Stocktake

Pulse Promotions Wollongong 2007 – 2008

  • Bloom Cosmetics Company (Christmas Period) December 2008

- Selling Products

- Attracting Customers

- Booking and doing Makeovers

- Cleaning and Tidying Counter

  • Bourjois Cosmetics Company August 2008

- Guinness World Record Attempt at Bondi Westfield

  • Promoting Various Beverages by:

- Offering Samples

- Performing Tastings

- Giving away merchandise

- Holding Competitions

Albion Park Motor Group November 2005 – February 2007

  • Customer Service
  • Deal Processing
  • New and Used Car Details Entry
  • Banking
  • Payroll
  • General Reception Duties
  • Aftermarket Sales:

- Window Tinting

- Car Protection Packages

EDUCATION AND TRAINING

David Jones 2011

· Dr. Haushka Consultant Training

· Natio Consultant Training

University of Wollongong 2010 - Present

Bachelor of Media and Communications Specialising in Journalism and Marketing & Advertising

National Institute of Dramatic Art 2010

Acting Classes

Actors Centre Surry Hills 2010

Acting Classes

Screenwise Acting Centre 2010

Acting Classes

Australian College of Make Up and Special Effects (ACMUSE) 2008

Certificate IV in Make-Up

Airbrush Making Specialisation Training

West Wollongong TAFE 2007

Fashion Design and Industry Practices Certificate IV

Responsible Service of Alcohol December 2005

  • RSA Certificate
  • Barmax Bar Course Certificate

The Illawarra Grammar School 1998 - 2005

Completed Year 12 HSC 2005

  • Vice House Captain
  • Outdoor Education Leader
  • Home Room Leader

WORK EXPERIENCE WHILST STUDYING

UOW 60th Anniversary Internship July – November 2011

Office of Media and Partnerships

· Promoting the 60th Anniversary of UOW

· Collecting memorabilia for the end of year showcase

· Data handling

Ultimo TAFE Fashion Students/DYLON Competition November 2008

  • Avant Garde Fashion Make-Up designed to suit garments

Great Lengths Hair Extensions and Pivot Point at Hair Expo 2008 June 2008

  • Glamour and Natural Make-Up for promotional models

Abbey Bridal June 2008

  • Assisting Make-Up Artist Neil Murphy

Cooper St Clothing Company June 2007

  • Organising Fabric Samples
  • Organising Garment Seconds
  • Helping with dispatch orders
  • Fabric Print Graphic Design
  • Garment Design
  • Fabric Selection
  • Cataloguing Garments
  • Arranging Order Booklets for Buyers

SKILLS

  • Fast Learner
  • Friendly and Outgoing
  • Happy and Diligent Worker
  • Computer Literate:
    • Microsoft Word
    • Photoshop Programs
    • Business Invoicing Programs

REFERENCES


Spotlight Wollongong

Larnie Teal

Craft Manager

4227 4399

Global Pictures

Melissa Zulli

Marketing Director

0412 105 831

Harrigan Ford

Peter Folino-Gallo

Sales Manager

4230 8888


Friday, September 23, 2011

Self Assessment - Lessons from Hemingway


Write in recollection and amazement for yourself"
-Jack Kerouac

One of the professional journalist’s safety nets, the sub-editor, is beginning to disappear. As large newspaper and media corporations struggle to adapt their old world approaches into the modern context, jobs are being cut and slashed throughout the newsroom. Though it might save the company and their shareholders a few dollars, it is far from best practice in journalism, and as a result the role of the modern journalist has been forced to conform.

In addition to strong written skills, journalists must also be web-savvy, be able to film and edit video as well as provide round the clock updates via social media. However, while these crafts are all crucial for the modern-day journalist, it is the decline of the sub-editor that has defined one of the more important skills: self assessment.

The hunger for news has become insatiable; 24/7 television networks compete with constantly updating news websites and social media platforms that anyone can contribute to. In many cases the importance shifts from having the best coverage, to having the first. For example, when US congresswoman, Gabrielle Giffords, was shot in Tucson, Arizona in January this year, the NPR team covering the story incorrectly reported her shooting as fatal – this was subsequently echoed throughout the other media platforms sending the false information into a snowball effect. The pressure for an exclusive overshadowed that of quality journalism, and in this case, placing a greater value on self assessment would have prevented one of journalism’s most painful recent mistakes.

While that is a major case of self assessment failing in modern journalism, it can occur at every level. As well as inspiring writers and journalists to grow some ill-advised facial hair and spend countless nights kissing the bottle, one of Ernest Hemingway’s legacies remains his quote, “the first draft of anything is shit”. This goes beyond fact-checking and looking for spelling and grammar mistakes – in news journalism there are issues of bias and quality that also reflect the strength of reporting. 

In a media landscape that allows for easy self publication, the importance of self assessment has never been more paramount. One of my favourite writers is Jack Kerouac, a man who sat at a typewriter and typed for days at a time. In the 1950s he would tape sheets of paper together creating scrolls that stretched over 100 feet and eventually fill them with words that flowed unfiltered from his brain to his fingertips. His prolific methods are not dissimilar from the blogging world of today – people type about whatever comes to them and with the click of one button have it available for the world to read.

As easy as it would be to mimic Kerouac’s approach to writing, it is incredibly risky in modern journalism. Taking a moment to read, re-read and then amend your work might not put you first past the post in the sprint to be published, but that is not the race to be won. Instead, remember Hemingway’s words, and contribute quality, not quantity. Self assessment might not be something you can easily add to your c.v., but it has quickly become one of the most important skills for any journalist.

net·work·ing (VERB)

What is your Dream Job?

In all honesty, if I could choose any job in the whole wide world, it would hands-down be movie star. Sure, I’m doing a Bachelor of Media and Communications in the small city of Wollongong, but who doesn’t want to be the next Marilyn Monroe?

Okay, so head out of the clouds, I’ve chosen a fairly sensible degree that will hopefully allow me to incorporate my delight of being on-screen with a career that I do actually have a real shot at - something along the lines of PR organisational spokesperson, or TV/news presenter.

But is this career choice really any more attainable than dreams of Hollywood stardom? The harsh reality of it is that Public Relations is an overly popular, glamourised and female-dominated profession.

The website PR Daily (2011) states that over 70 percent of PR jobs are held by women, and yet these women are still earning roughly 60 percent of what men do.

So how do you manage to score one of these highly sought-after, underpaid jobs? Perhaps networking is the key.

You know what they say: it’s not what you know, but who you know.

At the beginning of last year, I decided to take the plunge into amateur acting. My brother, being a professional filmmaker in Sydney, decided to cast me in the lead of his short film alongside three amazing (and professional) actors: Home and Away’s Axle Whitehead; an extremely talented lady named Jane E. Seymour; and a quirky, familiar TV actor by the name of Greg Eccleston. Although the short film has not, as of yet, found success, the whole experience was an excellent networking opportunity.

Both Jane and Greg are avid Facebook users, and we keep in regular contact online. As professional actors, they each have their own star-studded industry contacts, although until recently, I had never thought that that would have any impact upon myself.

Recently, I had a Facebook friend request from an older gentleman named John P. Shanley, and our only mutual friend was Jane E. Seymour. Usually I don’t accept requests unless I know the person, and I was about to click ‘Ignore’ when I thought to myself,

“Jane being Jane, I should at least Google this guy.”

It turns out, he is a Pulitzer Prize and Academy Award-winning writer and director – one whose movies I have recently watched and loved. A few months ago, I was home alone and the 1987 film ‘Moonstruck’ came on, starring a very young, very sexy Nicolas Cage alongside a pre-fantastic-plastic Cher. Well, this guy wrote it!

I have no idea why he decided to add me, but 5 minutes later, a mutual friend of his who owns his own film company in Los Angeles added me too. Now I realise that being Facebook friends with someone doesn’t mean I’m about to jump on a plane to Hollywood and become the next big deal (just yet), but it’s nice to know that I at least exist in a small part of this creative and successful man’s awareness.

And I think right there is the crucial point of networking: creating an awareness of yourself within the mind of your chosen industry’s successful and influential people – and if you’re motivated and driven enough, following it up with effective communication to move yourself forward in their world.

From a professional level, Facebook connections are not an ideal way to meet your future employer. It can be extremely useful (as in my situation above, being introduced through a mutual friend), but unless you already know someone who knows someone who knows someone else…it’s not going to be particularly helpful or professional.

And that’s where employment-networking sites, like LinkedIn and The Loop, are ideal.

The fact is, according to Kibbe (2009:9), employers inundated with resumes are taking down job postings and instead using these platforms to search directly for candidates.

But this is where it gets interesting: networking can go both ways.

Week Seven’s guest lecturer, Matt Fayle (2011), founder and director of the creative networking platform ‘The Loop’, pressed heavily on the fact that online networking allows not only the employer to choose the employee, but for the individual to directly choose and approach their prospective employer.

By having everything that you want a prospective employer to know about you widely accessible on a personalised profile, it’s both easier for you to promote your personal brand, as well as for the company to scour websites looking for prospective staff – you.

This in itself is vital: promoting yourself to the right people.

For this reason, it is important to promote oneself in the right environment.

While LinkedIn is a great networking tool for traditional industries, The Loop was created to facilitate communication between creative individuals and creative industries. In this way, the online environment is already filled with the types of companies that you would choose from. The whole idea of networking is to discard traditional means of human resource management by meeting individuals within the company first, and promoting your brand from there.

On the other end of the scale, having a valuable network can not only get you a job, it can also be the reason that you get the job you want.

Your network is what the employer is going to want – it’s what makes you valuable.” - Chris Gilbey (2011)

And this brings me back to my original point: it’s not what you know, but who you know.

So, perhaps Hollywood isn’t so far off?



REFERENCES:

Fayle, M 2011, The Loop, lecture, ARTS301, Arts Internship/International Studies in Practice, University of Wollongong, delivered 1 September.

Gilbey, C 2011, lecture, ARTS301, Arts Internship/International Studies in Practice, University of Wollongong, delivered 22 September.

Kibbe, C 2009, ‘Social networking:the job-seeker’s best tool: the changing face of New Hampshire’s workforce’, New Hampshire Business Review, Volume 31, Issue 26, p.9.

PR Daily 2011, accessed 22/09/2011.

http://www.prdaily.com/Main/Articles/PR_women_New_data_show_genderbased_salary_gap_is_w_7468.aspx


Editorial Advice and Input (by email and blog comments) provided by:

Gabrielle Brown

Lewis Isaacs

Nicola Rushton

Najla NoureddinFaker

Jenna Thirtle

Cheers for the feedback team!

Thursday, September 22, 2011

Globalization

We have come a long way from Claude Chappe’s invention of the telegraph in 1974. Media platforms have evolved and the Internet has revolutionized the once un-networked globe. This cyber-infected, existence has saturated everyday life and impacted the working world in inconceivable ways.

The most noteworthy implication of digital media is globalization, as digital platforms have become an immensely powerful tool for connecting people with a common interest and surpassing the traditional hurdles of geographical location, time and other barriers. Globalization can be most simply understood as the breaking down of  national economic barriers, the international spread of trade, finance and manufacturing activities, and the growing power of international financial institutions,” (McAuley, 2004).

Levitt invented the term “globalization” in 1983. He states…

 “The global corporation operates… as if the entire world (or major regions of it) were a single entity; it sellls the same things in the same way everywhere… Different cultural preferences, national tastes and standards… are vestiges of the past… with persistence and appropriate means barriers against superior technologies and economies have fallen away” (Levitt, 1983).

The Internet has created a “world village” sense of proximity by linking its inhabitants through cyber-space and creating a “’knowledge-based society,’ [becoming] the world’s culture and primary tool of communications” (Radwan, 2011, p 1).

As a result, there are numerous new demands, fresh production forms and altered labor requirements which have evolved in order to support the growth of the information economy. The shift from manufacturing to knowledge demands has had a dramatic implication on the sphere of industry, “these changes are part of a fiercely competitive international environment, marked by an internationalized division of labor” (Bradwell & Reeves 2008:26).

In terms of business, an increasing amount of markets are expanding to international organisations as the cost and complexity of operating overseas is reduced by globalization. Organisations have access to less expensive resources and labor in developing countries. This results in the company having freedom to lower their prices and become more competitive (McAuley, 2004).

Additionally, communications technologies are flourishing thus allowing for international marketing campaigns to be coordinated all from a domestic base. Transport and distribution systems are more effective than ever before, making it easier, faster and cheaper for business to get their products to consumers. While the internet also is revolutionizing the way people shop as price transparency increases and competitors are only a mouse click away.

While globalization has revolutionized the profession of marketing, I feel I am well equipped and knowledgeable in this area as my degree has been centered around the digital sphere. From taking an additional major in digital communications, and enrolling in subjects like Internet marketing, the skills I learn about creating and organizing online content to exploit the mediums novel benefits will assist me, once I am placed into the corporate sphere.


Bradwell, P., and Reeves, R. (2008) Economies. In Networked Citizens (pp. 25-31). London: Demos.

Levitt, T 1983, “The Globalization of Markets,” Harvard Business Review, Vol 64, Issue 3 pp 92-102

McAuley, A 2004, “Seeking (Marketing) Virtue in Globalisation,” The Marketing Review, Vol 4 pp 253-266

Radwan, A 2011, 'Egypt's Facebook Revolution', American Diplomacy, pp. 1-3, Political Science Complete, EBSCOhost, viewed 22 September 2011.


CV


Gabrielle Brown
Cowper Street
Fairy Meadow, NSW
Tel: 0432 472 159




OBJECTIVE:
I am currently studying a Bachelor of Communications and Media studies degree at the University of Wollongong with a double major in digital communications and marketing and advertising. I am an honest individual with a record of integrity, dependability and extreme dedication. I am eager to make a contribution to broadcast media and wherever I start I hope to prove great value to my team.


PROFILE:
I have excelled academically throughout my entire education while managing several commitments simultaneously. I possess a passion for the arts, having studied vocational ballet for nine years, performing at the Sydney Opera House and placing in international competitions. I have fully immersed myself in the physically and mentally demanding sport of dance. The fortitude to compete in this highly disciplined field will undoubtedly transfer into my working ethos, once placed in the corporate world.  During my gap year I worked five jobs simultaneously in order to afford the expense of a tertiary education and during university study I have undertaken a number of work experiences and internships. This typifies the discipline and determination I display in all areas of life and is a testament of the strong will I maintain in order to achieve my utmost potential.

SKILLS
·      High-quality analytical and researching skills
·      Outstanding written and oral communication proficiency
·      Very familiar with Microsoft Word, Microsoft Publisher and Microsoft PowerPoint
·      Experience with Final Cut Pro
·      Can work comfortably individually and as a member of a team
·      Online/digital media content management and coordination
·      Web site development
·      Social media expertise

EDUCATION
·      St Johns College Dubbo -                                                2003-2008
Completed the High School Certificate in 2008
·      University of Wollongong –                                                 2010 - Present
Currently studying a Bachelor of Communications and Media studies, double major in digital communications and marketing and advertising.           


EXPERIENCE HIGHLIGHTS
Internship – Office of Community and Partnerships, University of Wollongong                                                                                        March 2011 – Present
·      Heavily involved in the development and execution of communications strategies surrounding the Universities 60th Anniversary.
·      Tasks included; researching and mapping events campus wide, - both institutional and student run - contributing to the official UOWnow website content. Conducting, filming, editing and uploading interviews with current UOW students and staff in order to create video segments to post on the UOW website as part of a digital time capsule.

Volunteer – UOWTV                                                                 March 2011 - Present
·      This allowed me to gain practical hands-on experience working behind the scenes to develop segments of interest to the student community.
·      Skills developed through this experience include, story research, reporting, shooting and editing video packages, designing station promos and video graphics

Internship Cirqlate Publicity                           September 2010 – November 2010
·      This internship allowed me to work for a fashion public relations company where I gained skills surrounding the communication processes undertaken to manage relationships between designers and the public with a strong focus on print, television and social media.

Work Experience - Australian Consolidated Press                                              2008
·      This work experience was a brief introduction to the corporate, media sphere. I gained authentic workplace experience in regards to magazine development.

NOTEWORTHY EMPLOYMENT
Residential AdvisorCampus East, Accommodation College, University of Wollongong                                                                     February 2011 – Present
·      A privileged leadership position with a multifaceted array of duty and responsibility.
·      Requires me to be a source of academic, personal and social advice and support for fellow students while holding responsibility for facilitating a sense of community amongst the residents in my care.
·      I developed programs and activities to aid the development of a positive living and learning environment, performed regular duty periods, administrative tasks and respond to resident behavior that is in breach of acceptable community standards. Additionally the position requires me to conduct tours of Campus East to prospective University of Wollongong students and participate fully in all Student Leader pre-service and in-service training.
·      This has been an excellent opportunity to exercise invaluable leadership and human relations skills while working with minimal supervision and great discretion.

Faculty of Arts, Student Ambassador – University of Wollongong
               March 2011 – Present
·      I have been active in representing and promoting the University at a number of careers fairs and information evenings for prospective students.
·      I carried out formal presentations on the student experience and worked at faculty showcase events. As part of this role I am exercising outstanding communication and personable skills.

Bar Attendant Macquarie Inn Hotel Jan 2009 – Present
·      Engaged in general bar related skills. Knowledgeable in TAB and Keno while exercising excellent interpersonal, multitasking and communication skills.
·      As a senior bar staff member I am put in charge of training new staff and supervising the venue while the duty manager was preoccupied or absent.
·      Written reference available upon request.



PHILANTROPHY
I have no hesitation in sharing my knowledge and skills with others in the community. During my gap year I taught swimming lessons to physically disabled children. Additionally, I have assisted children from low socioeconomic backgrounds and Aboriginal children in learning dance skills, running a weekly dance class at the local PCYC.

REFERENCES
Georgina Wiles
Office of Community and Partnerships, University of Wollongong
Tel:             02 4252 8990
Mobile: 0407 923 367
E-mail: gwiles@uow.edu.au

Nuala O’Donnell
Marketing Coordinator, Teaching & Learning and Support
University of Wollongong
Tel: 02 4221 3280

Jason Wolfe
Licensee
Macquarie Inn Hotel, Dubbo
Tel: (02) 6884 1955